Which keywords are increasing the most?
We analyzed the top 5,000 most expensive keywords on Google search in January 2022 (with a minimum of 300 searches per month) and found that the Legal industry was the most expensive....
Click fraud is nefarious activities aimed to generate revenue from ads which are primarily never seen or clicked on by humans.
By repeatedly clicking on an advertisement that compensates publishers on a Pay-Per-Click (PPC) basis, the fraudster can potentially accrue large sums of money. The publisher and/or advertising network, or an individual compensated by them, make money at the expense of the advertiser without having any interest whatsoever in the product or service being advertised.
Marketers spent $42 billion in 2019 and it's estimated that 25 percent was wasted due to ad fraud. This infographic helps show businesses and advertisers what's really happening when they buy ads online.