Ad fraud still remains a major problem for advertisers with losses estimated to reach $100 billion per year by 2023, according to Juniper Research.
Detecting fraud can be difficult, however if click behavior or lead data captured is highly unusual and performance is extremely poor then it may have been from an invalid, or fraudulent, source.
Here’s are the step-by-step directions to receive a refund from Google for any ad fraud occurring in your Google Ads campaigns.